MONINI GROVES DOWN UNDER
09 March 2018In 2001 Monini set up an Australia Grove in the rich red soils of rural NSW. Purchasing almost 1729 acres of land, they developed a modern olive tree grove with more than 106,000 trees of Frantoio, Leccino, Pendolino and Coratina varieties, shipped from Italy and now growing under the Australian sun – becoming the only certified Italian varieties in the country.
Each year Mr Monini (pictured) and his team make the journey from Spoleto, Italy to spend time at their Australian grove to inspect the bounty as its harvested and pressed into flavorsome extra virgin olive oil.
AUSTRALIAN ADVERTISING
There are a number of special ‘ingredients’ that the Monini family focus on in order to produce a product range that is high performing year after year – not only for consistency of flavour but as per what is expected of the number one brand and best selling extra virgin olive oil in Italy .* These proof points are many and it’s our aim (and challenge!) to bundle them together in the most compelling way possible in order to share them with Australian consumers. It is these thoughts that are the thoughts behind our latest advertising campaign on the left:
*Source Nielsen – Italy – Dec 2017
