Sustainability Plan 2030
• Our sustainability planThe first rule to follow to keep your oil in optimal state is that light, heat and air are its enemies. Bottles should thus be kept in the dark, away from heat and carefully sealed.
In these conditions both glass and PET bottles are ideal as well as cans.
Color is not a sign of quality or inappropriate storage in itself. Different shades of green – ranging from the brightest to the most opaque, and more or less intense yellowish highlights reflect different olive varieties, the extraction process used, the ripeness of the olives and the area the olives were grown in.
The only color which indicates bad oil conservation and thus deterioration is reddish highlights because these are caused by chlorophyll breaking and the presence of beta carotene.
All our passion and expertise goes into the search for a blend with the inimitable flavour of Monini oils. We pay careful attention to maintaining the flavour and quality characteristics of our extra-virgin olive oils constant through time.
In any event, minor differences in flavours are possible because oil is a natural product. If a single production lot contains two bottles with markedly different flavors, on the other hand, it is due to good or bad storage.
Extra virgin olive oil’s key role in the Mediterranean diet and its popularity are both contributing to a growing demand as compared to other condiments.
It is important to underline that every single bottle of Monini olive oil contains the same top quality product and unmistakable flavour ensured by a three-generation expertise.
However, outside of the promotional sales context, consumers are best advised to select a slightly more expensive extra-virgin olive oil as a guarantee of higher quality, better flavour and higher health and safety standards.
Working to the same high quality standards year by year is an ongoing challenge.
It begins with the analysis of samples, and goes on with tests on the oils before and after bottling.
Many of these tests are done personally by Zefferino Monini together with the Quality Control Team including professional tasters, chemists and quality standard staff.
Monini’s attention to quality is also validated by many independent European tests (chemical analyses and tasting) done over the years by prestigious consumer magazines and TV reports including, Altroconsumo in Italy, Kassensturz in Switzerland and Que Choisir in France. Monini products have always ranked among the best in these independent tests and have often been nominated ‘the best in the test’.
Tasting is a way of distinguishing aromas and flavours of extra virgin olive oil. Experts use it to judge oil quality but anyone can learn to do it and discover their favorite oil. Just like wine tasting, oil tasting is an experience which involves our smell, taste and sight.
Extra virgin olive oil’s main virtues are hints of bitterness and sharpness, fruitiness, floral and herb aromas and notes of almond, wood and tomato. Sour or vinegary flavours are definitely defects, as are moldy or earthy smells and rancid or musty odors.
The right degree of ripening is different for every olive variety and this ensures that the resulting oil has the best fragrance and flavour.
A single olive variety can also produce extra virgin olive oils with very different aromas and flavours depending on how ripe it was when it was harvested.
Less ripe olives – full of vitamins and anti-oxidants – give smaller quantities of rich in flavour with a hint of bitterness, evidence of high quality. Riper olives, on the other hand, give less intensely green, more yellowish oils and a more delicate flavour.
Monini does not use over-ripe olives or those which have already fallen off the tree. Our extra virgin oil product range includes oils made from olives picked slightly in advance, such as our GranFruttato, and olives milled when totally ripe, like our Delicato.
The oils we use for our products come from Italy, Greece and Spain, three Mediterranean countries with an age-old olive oil making tradition.
Today Italy makes less than a third of the country’s yearly extra virgin olive oil consumption, to say nothing of the great demand for Italian products abroad. This means that we buy top quality extra virgin olive oil from Greece and Spain, too, to satisfy product demand from Italy and the other countries we distribute to.
A further factor in this decision is natural climate variations which make it impossible to forecast harvest volumes with any degree of certainty. Sometimes it is precisely these foreign oils which enable us to make our product range for both Italian and international consumers, as was the case with the challenging 2014 vintage.
European Union regulation no. 396 dating to 2005 strictly limited the use of pesticides, weedkillers and fungicides in foodstuffs, safeguarding consumers. Under European Community law no plant protection product can be banned in Italy and permitted in other European countries because all products are subject to the same laws and the same limitations.
To protect our consumers even further, at Monini we also check that products sent around the world respect restrictions in the countries they’re sent to as well.
Italian law requires to show the origin of the olives on the label and the way they have been worked, where this differs, on every bottle. If a Monini product label says “Made from olives harvested and pressed in Italy” or “100% Italian” it means that the oil in it comes entirely from Italian olives while “Made from olives harvested and pressed in the European Union” means it was made from Italian, Greek and Spanish olives.
We will never tire of reminding consumers that Origin is no quality guarantee, because an oil is good when it is made well. Backing this up – not without a touch of regret about Italy’s recent lost growth opportunities – is the fact that over the last twenty years Spain has invested heavily in olive growing, planting countless hectares of olive groves whose growing, pruning and harvesting methods are avant-garde, rational and mechanized.
This modernization work has both increased production volumes, as compared with Italy’s, and lowered labor costs.
Naturally, maintaining the quality of our olive oils constant over time begins with raw material selection. The high standards we adhere to require us to only use oils pressed within 24 hours of harvesting.
This means that our suppliers agree to pick the olives, press them in situ within 24 hours and bring us an oil which is already selected and certified.
The olive mills we work with are accredited only after being inspected by our specialist staff in Italy and abroad. These checks ensure that they respect health and safety laws, guarantee product traceability and carry out their own health and safety and quality checks including pesticide and water quality analyses.
And on top of this, every year we perform around 30,000 analytical tests. When any of these oils are delivered to us we perform further pesticide and environmental contaminant checks in addition to many other tests designed to assess quality and genuineness.